Impact & Sustainability

Social

Life360’s mission is to keep people close to the ones they love. Living up to that mission means creating technology that enhances family safety, while upholding the highest standards of privacy, trust, and accountability. Our Social pillar reflects how we protect our members, safeguard their data, and ensure our platform is used responsibly.

 

Protecting Life360 Members

Safety is core to our promise. We design our products and services to help protect families in both the digital and physical worlds. From real-time location sharing to driving safety features, SOS alerts, and emergency response, Life360 is built to give families peace of mind.

We are equally committed to protecting member data, especially for children and teens. Our Privacy & Security Center within the Life360 app provides transparency into how data may be used, and gives members the ability to control or opt out of the sale of their personal information, ensuring choice regardless of where they live or local regulations.

 

Privacy and Data Security

Because we handle highly sensitive location and family data, privacy and security are core to how we build and operate.

  • Privacy by Design: We limit data collection to what is necessary to deliver our services and provide members with clear, accessible choices around ads and data sharing.
  • Robust Security: We apply layered protections, access controls, continuous monitoring, and defined incident response processes to protect data.
  • Governance: We have disciplined internal reviews for any new data use, thorough vendor due diligence, and effective employee training.

Our practices are aligned with leading data protection regulations including GDPR, CCPA, and COPPA, and are continuously updated as new laws emerge. We regularly update our Privacy Policy to incorporate new state and foreign privacy laws and to reflect our product related advances. Read our Privacy Policy.

 

Preventing Misuse

We take misuse of our platform extremely seriously and do not tolerate it.

Our Terms of Service prohibit harmful or illegal use, and our app is designed with consent and transparency at its core. We provide tools for members to control participation and sharing, and we act on abuse reports, including collaborating with law enforcement when appropriate. We continue to invest in misuse detection, enforcement technologies, and safety partnerships to help ensure our platform remains a trusted and responsible digital space.

 

Commitment to Cybersecurity

Protecting member data and maintaining the security of our systems is central to Life360’s commitment to family safety. We operate under an enterprise-wide cybersecurity program led by our Chief Information Security Officer and overseen by our Board of Directors and Audit Committee. Our security framework combines continuous monitoring, layered technical defenses, incident-response protocols, and employee awareness training to protect the confidentiality, integrity, and availability of member information.

We maintain a dedicated cybersecurity risk register, conduct regular reviews of emerging threats, and leverage both internal and external expertise to strengthen safeguards across our network and partner ecosystem. Cybersecurity awareness and data-handling training are mandatory for all employees because every Life360 team member plays a role in protecting the sensitive family and location data entrusted to us.

Read more about our cybersecurity practices in our Annual Report to Shareholders and our Proxy Statement.

 

Commitment to Trust

As an organization with family safety at our core, Life360 is committed to building and maintaining trust with our members. We continually evolve our safeguards, transparency, and member choice features to meet the highest standards of responsibility and accountability.

 

Our People (Employees)

At Life360, our mission to keep people close to the ones they love starts with our own employees. We aim to create a workplace where every individual feels supported, respected, and able to thrive. Our culture is rooted in our mission and guided by our values, which shape how we collaborate, how we treat one another, and how we grow as a company.

 

Values and Culture

Our shared values guide how we hire, develop, and lead. We strive to embody:

  • Be a Good Person: We operate with integrity and respect. Trust matters, and how we treat one another defines our culture.
  • Be Direct, With Respect We believe excellence requires candor, delivered with empathy. Feedback is part of how we grow stronger together.
  • Members Before Metrics: We are obsessed with quality and the member experience, holding ourselves to a high bar of craft and long-term thinking.
  • High Intensity, High Impact We value ownership, urgency, and outcomes over activity—balanced with the need to recharge.

We also value traits like adaptability, curiosity, and principled risk-taking, which help us innovate in a fast-changing environment.

 

Representation and Belonging

We believe that a wide range of perspectives, ideas, and backgrounds fuels creativity, strengthens our culture, and drives better results. Our goal is to build a team that reflects the communities we serve and a workplace where everyone feels they can bring their authentic selves to work.

  • Inclusive hiring practices: We focus on skills and potential, using structured interviews and rubrics to minimize bias and create fair evaluations.
  • Equitable opportunities: We review compensation and offers for internal consistency and parity across roles.
  • Workforce insights: We monitor recruitment pipelines and hiring outcomes across multiple dimensions to strengthen representation across the company.
  • Equal opportunity: Life360 does not tolerate discrimination of any kind, and we actively encourage individuals of all backgrounds to apply.

Company-wide, our workforce is approximately 63% male, 35% female, and 2% not disclosed or other. Among U.S. employees, representation includes 53% White, 32% Asian, 7% Hispanic or Latino, 4% Black or African American, and 4% identifying as two or more races. Our executive management team is 71% male and 29% female, while our Board of Directors is 78% male and 22% female, with 11% identifying as Hispanic or Latino and 11% as Asian.

 

2024 Employee Statistics:

CategoryMaleFemaleOther/Not DisclosedWhiteAsianHispanic/LatinoBlack/African AmericanTwo+ Races
Executive Management71%29%-87%13%---
Board of Directors78%22%-78%11%11%--
Workforce (Company-wide)63%35%2%-----
Workforce (U.S. only)---53%32%7%4%4%

 

Employee Growth and Development

We want our people to learn, stretch, and succeed. Career development at Life360 combines formal programs with on-the-job opportunities for growth:

  • Performance and feedback: Annual reviews paired with career ladder discussions, individual development plans, and a feedback-rich culture.
  • Leadership and mentorship: Programs like Leadership in Training for first-time managers and mentorships in engineering to prepare employees for future leadership roles.
  • Continuous learning: Access to LinkedIn Learning, company wide seminars, and targeted training programs on interviewing, management, and feedback.
  • Mobility: Our Talent Mobility Program enables employees to explore opportunities across teams and functions.

 

Well-Being and Benefits

We know employees do their best work when they feel their best. That’s why we provide comprehensive benefits that support physical, mental, and financial well-being:

  • Health and family: Medical, dental, and vision coverage; family planning benefits (Carrot); and One Medical for concierge care.
  • Mental health: Access to Spring Health, Headspace, and licensed therapy and coaching resources. Two weeks of companywide paid shutdowns.
  • Fitness and lifestyle: Wellhub (formerly Gympass), lifestyle and remote work stipends, and annual Tile product credits.
  • Financial well-being: Retirement savings with company match, access to financial guidance, recognition programs, and service awards.

 

Open Feedback Culture

We foster transparency and encourage employees to share their ideas and concerns. Feedback channels include anonymous tools such as All Voices, live Q&A during all-hands via Slido, semi-annual engagement surveys, and direct communication with leadership. Recognition programs celebrate contributions and reinforce our shared values. Direct engagement with our CEO via Slack is encouraged by our CEO.

 

Commitment to Continuous Improvement

Just as we evolve our products to keep families safe, we evolve our employee practices to strengthen fairness, opportunity, and well-being. We remain committed to listening, adapting, and creating an environment where every employee can thrive.

 

Communities We Serve

At Life360, we believe our impact should extend beyond our platform. Our mission to keep people close to the ones they love inspires us to contribute to the well-being of families, pets, and communities everywhere. Through philanthropy, volunteering, and partnerships, we aim to be a force for good by protecting and connecting what matters most not only for our members, but for society as a whole.

 

Philanthropy and Partnerships

Life360 partners with organizations that share our values, including the ASPCA and Ronald McDonald House Charities, to support families and pets in meaningful ways. Our charitable giving is amplified through programs like our annual Season of Giving, where employee donations are matched by the company. In 2024, this program raised over $27,000 for causes such as The Leukemia & Lymphoma Society, The American Red Cross, The Humane Society of the U.S., and VNHELP. Employees also nominated additional causes, resulting in donations to Holt International, One Tail at a Time, Ronald McDonald House Charities, and The Ocean Cleanup.

 

Employee Volunteering

Our employees actively give back, bringing the Life360 spirit of care into the communities we serve.  Projects that our employees participated in included:

  • Unlock History: Transcribing historical documents to improve accessibility.
  • Helping Hands: Building prosthetic hands for individuals in need during our annual Circle Up event.
  • Cozy Caps: Crafting no-sew winter caps to bring comfort to people facing hardship.

These projects demonstrate how Life360 employees contribute their time and creativity to causes that align with our mission of safety and connection.

 

Commitment to Community Impact

Our community initiatives are more than one-time events, as they are part of a culture of service and giving back. We will continue to support programs and partnerships that extend our mission, empowering both our company and our employees to make a positive difference in the world.